Editorial Marketing Videos

More often than not, now, many users expect brands to engage in dialogue with their audience. It’s important to utilise editorial marketing as a long-term strategy within content marketing. It’s there to attract and keep customers and give a learning or entertaining point of view. Editorial marketing content steers away from the “I, we” of a brand and moves towards the “you” the customer/audience. Practices such as this increase engagement.   Audiences expect brands to curate and publish content to the digital world. Whether its the form of blog posts, photo essays or standalone video content. These serve to build …

Product Sales Video

Photography has been used in product sales for a long time. It emphasises the key features and focuses in on the areas you’d like your customers to see. Most items for sale online generally have an associated media asset, in most cases photography). However with product sales video playing an ever more important role in sales and content generation it’s possible to utilise this into the existing media asset libraries you have. In social media videos account for 135% more organic reach than photo posts . Also audiences prefer to watch videos under 5 minutes in length on their smart phones. …

Portrait of Scott Mains - Content Creator

The Creators Podcast – 01: Camera Buying General Information

I frequently get asked by people “What type of camera should I buy?” The simple answer is that there is no “Simple Answer”. In this episode, I explain what an absolute beginner should consider when buying a camera that goes beyond using their smartphone. Whether it’s to improve your Instagram presence, delve into the world of vlog content or generally an increasing interest in taking better photos or video I ask the important questions that you’d need to consider before making a purchase. Over the coming months, I’ll be recording a series of podcasts which aims to emphasise the importance …

Branding Videos for Promotional Purposes

Small and medium sized businesses are starting to realise the importance of branding video based content. Social media platforms offer the position to be visible by a larger audience. In order to do this effectively professional branded video content must be produced regularly in order to maintain a presence with your existing clients. As well as serving a Call To Action to target potential leads and drive this through your marketing funnel. Frequent updates and targeted content is visible by a larger and more relevant audience With more than half of all video content now visible on smart phones, it’s important …

Gallery Exhibition Launch Photography

I was invited by Gazelli Art House and Saatchi to photograph the launch of Philip Colbert’s “New Paintings” gallery exhibition in London. This involved photographing the installation of the exhibition as well as the in situ placement and event launch party held at the gallery.

In And Out Of Space by Charlotte Colbert. Book cover phootgraphy for Gazelli Art House.

Art Reproduction and Product Photography

One of my clients recently asked me if I could photograph book covers of various artists work for their online store. My client was facing the problem of the previous photographer not being able to maintain a uniform and consistent approach to scale/colour and positioning of the books when photographing.   Having looked at the previous images my client was using I was able to assess where it was going wrong and started to put through ideas to resolve the issues they were having. Upon further discussion, it was agreed that a ‘theme’ should take place in all book cover …

Corporate team building exercise event photography

Corporate Events Team Building Photography

Event Photography The team you that builds success for your company deserves rewarding. Whether you take them out a night on the town or to a retreat somewhere in the countryside make sure its something they can remember for years to come with great event photography. Providing photography and videography that covers corporate events and team building exercises is a great way for the team to look back and have a laugh while sharing memories as well as potentially attracting new staff. From retreats in the countryside to laser tag to seaways and everything in-between, it’s great to show off …