Ingrained aims to be as transparent as possible when it regards pricing. We don’t believe that mythical numbers should be pulled out of a camera bag. That is why we have a few articles outlining our rates so you can get a better understanding of what is charged dependant upon the project type.
Commercial photography is different to events or editorial photography. Editorial photography is used to convey a story and not promote, or sell a product, service or idea.
Examples of commercial use include:
- Advertising in print and digital media campaigns
- Marketing and promotional materials
- Corporate presentations and brochures
- Commercial websites
- Product packaging
- Film and television
- Books and book covers**
**books and book covers can be classified as editorial if it falls under an educational category
Examples of editorial use include:
- Newspaper and magazine articles
- Editorial features
- Blog or website (for descriptive purposes)
- News broadcasts
- Documentaries
- Textbooks
- Essays and journals
So what are the rates?
The rates are broken down in to two sections. Firstly, the Photography Rates. And, secondly, the Usage Rates.
The Photography Rates include setup, capture, editing and deliverables of the final images.
Photography Rates
| UK Rates (excluding VAT) | 1st Hour | Each Hour Thereafter | Half Day | Full Day |
| Basic | £150 | £75 | £350 | £700 |
| Standard | £220 | £110 | £500 | £1000 |
| Premium | £400 | £200 | £800 | £1600 |
The Usage Rates cover how the image will be used, for example, Print, Screen Advertising, Collateral media for a duration of 12 months. This is based on a per images basis.
Usage Rates
| Internal Magazine | Public Information Leaflets | Brochures and Reports | |||
| 1/8 page | £60 | 1/8 page | £100 | 1/8 page | £150 |
| 1/4 page | £90 | 1/4 page | £120 | 1/4 page | £190 |
| 1/2 page | £140 | 1/2 page | £150 | 1/2 page | £240 |
| 3/4 page | £200 | 3/4 page | £210 | 3/4 page | £300 |
| Full page | £270 | Full page | £230 | Full page | £370 |
| Double Spread | £350 | Double Spread | £270 | Double Spread | £410 |
| Cover | £310 | Cover | £500 |
Other Fees
Depending on how complicated your project is, we may be required to call in assistants, directors, lighting, digital technicians etc. We would obviously inform you if that is the case.
Milage is calculated at £0.45 per mile both ways of the journey for any job outside of the city of Brighton.
We bill £20 per hour for all travel time over two hours each way from the project.
Accommodation such as a hotel, airbnb will also be billed to the client.
Examples of quotes and invoices
If you need more information, or would be interested in working with us. Please get in touch and we will be happy to discus your requirements.