Pricing Commercial Photography

Ingrained aims to be as transparent as possible when it regards pricing. We don’t believe that mythical numbers should be pulled out of a camera bag. That is why we have a few articles outlining our rates so you can get a better understanding of what is charged dependant upon the project type.

Commercial photography is different to events or editorial photography. Editorial photography is used to convey a story and not promote, or sell a product, service or idea.

Examples of commercial use include:

  • Advertising in print and digital media campaigns
  • Marketing and promotional materials
  • Corporate presentations and brochures
  • Commercial websites
  • Product packaging
  • Film and television
  • Books and book covers**

**books and book covers can be classified as editorial if it falls under an educational category

Examples of editorial use include:

  • Newspaper and magazine articles
  • Editorial features
  • Blog or website (for descriptive purposes)
  • News broadcasts
  • Documentaries
  • Textbooks
  • Essays and journals

So what are the rates?

The rates are broken down in to two sections. Firstly, the Photography Rates. And, secondly, the Usage Rates.

The Photography Rates include setup, capture, editing and deliverables of the final images.

Photography Rates

UK Rates (excluding VAT)1st HourEach Hour
Half DayFull Day

The Usage Rates cover how the image will be used, for example, Print, Screen Advertising, Collateral media for a duration of 12 months. This is based on a per images basis.

Usage Rates

Internal MagazinePublic Information
Brochures and Reports
1/8 page£601/8 page£1001/8 page£150
1/4 page£901/4 page£1201/4 page£190
1/2 page£1401/2 page£1501/2 page£240
3/4 page£2003/4 page£2103/4 page£300
Full page£270Full page£230Full page£370
Double Spread£350Double Spread£270Double Spread£410

Other Fees

Depending on how complicated your project is, we may be required to call in assistants, directors, lighting, digital technicians etc. We would obviously inform you if that is the case.

Milage is calculated at £0.45 per mile both ways of the journey for any job outside of the city of Brighton.

We bill £20 per hour for all travel time over two hours each way from the project.

Accommodation such as a hotel, airbnb will also be billed to the client.

Examples of quotes and invoices

2017 company report commission
A typical commercial brief and a full breakdown
Usage invoice

If you need more information, or would be interested in working with us. Please get in touch and we will be happy to discus your requirements.

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