In keeping with our transparency, we feel it’s appropriate to be open with all our rates and fees. Having done do with our Pricing Commercial Photography article we now cover the topic of editorial rates and fees. If you are unfamiliar with Editorial vs Commercial usage, please refer to the article to understand the differences.
Day Rate against Space Explained
When taking assignments we generally operate under a day rate against space contract. Once our clients see how the rates are calculated, it turns out to be a pretty simple and easy to calculate manner for costing a project.
Day rate against space is based upon the day rate fee where usage can be applied up to the value of the day rate, then the space rate becomes applicable. For example, a magazine wants an editorial spread of new properties being developed within a local area. The magazine commissions a photographer for 700 per day. The photographer creates 6 images that the magazine wishes to use. 1 image being the front cover, 2 images being a quarter page and 3 images being an eighth page.
| Value (Each) | Total | |
| The Photographers Day Rate | 700 | 700 |
| Front Cover Image | 1500 | 1500 |
| (Two) Quarter Page Image | 300 | 600 |
| (Three) Eighth Page Image | 150 | 450 |
| Total | £3250 |
Under a typical rate plus usage contract, this project would cost £3250 before expenses
Using Day Rate against Space, this project becomes cheaper running in at £2550 for the client while still allowing the flexibility for usage. Essentially the day rate acts as a credit towards usage where the commissioning client can use the media up to the value of the day rate, and anything additional is calculated on top.
Our Typical Rates
| Day Rate | 700 |
| Up to and including Eighth Page | 150 |
| Quarter Page | 300 |
| Half Page | 450 |
| Three Quarter | 600 |
| Full Page | 750 |
| Front Cover | 1500 |
| Web Use, Large (3000 pixels on longest edge) | 500 |
| Web Use, Medium (1100 pixels on longest edge) | 350 |
| Web Use, Small (800 pixels on longest edge) | 150 |
Our Contract
Linked below, we have a copy of the Editorial Licensing Contract which we tailor to each client dependant upon their scale and distribution.
Editorial-ContractWe are also happy to work on half day rate as well for certain projects. Though if you want to speak to us to get a better understanding of what can work for you, please get in touch.
